Kwara United are making headlines, and this time, it’s not just for their football. The Harmony Boys have sealed a groundbreaking shirt sponsorship deal with global gaming giant BC.GAME, reportedly worth over ₦50 million (approx. $35,000) for the 2025/26 season. It’s a major financial boost and a strong signal of intent from a club clearly on the rise.
The partnership was officially unveiled during the club’s jersey presentation, where Kwara United showcased their new kits for the season. The announcement couldn’t have come at a better time. Just weeks earlier, the Ilorin-based side lifted their first-ever President Federation Cup, defeating Abakaliki FC on penalties in a tense final. That victory not only brought silverware to their cabinet but also earned them a place in the CAF Confederation Cup, marking a new chapter in their continental journey.
Governor AbdulRahman AbdulRazaq didn’t hold back in rewarding the team’s historic feat. Every player and official was handed a generous ₦5 million cash prize and a plot of land at the futuristic Kwara Smart City. With momentum clearly on their side, the BC.GAME sponsorship deal feels like yet another leap forward, both financially and professionally.
The significance of the deal extends far beyond the money. For a club that finished 14th in the Nigeria Premier Football League last season, this kind of partnership is more than a morale booster, it’s a lifeline. It provides operational stability, enhances squad-building capacity, and gives Kwara United a firmer footing as they prepare to compete on the continental stage.
Perhaps most importantly, the deal signals a shift in how local clubs are viewed by global brands. BC.GAME’s decision to back Kwara United underscores the club’s growing relevance and potential, not just on the pitch but in the broader sports marketing landscape. It’s a commercial validation that could inspire other brands to look inward and invest in Nigeria’s domestic football scene.
The club’s new jersey, designed by Nigerian sportswear manufacturer Owu, features their iconic green-and-yellow color scheme, infused with modern flair. The BC.GAME logo now sits proudly across the chest, marrying tradition with ambition in one bold visual statement. More than just a kit, it represents a club transforming itself.
There’s no doubt that expectations will now rise. With the injection of sponsorship money, fans and stakeholders will demand results, especially as the team prepares to navigate the demanding terrain of CAF competitions. But with momentum, money, and morale all trending upwards, Kwara United seem well-positioned to rise to the occasion.
This deal isn’t just about football shirts or advertising space. It’s about a club taking itself seriously, and being taken seriously. Kwara United have made it clear: they’re not here to make up the numbers. They’re here to compete, to grow, and to leave a mark on Nigerian and African football.
₦50 million may have changed the books, but it’s the ambition behind the deal that’s changing the story.
